Tuesday, June 22, 2010

Blueberry Cocktail


This Blueberry & Cranberry juice is only slightly tart, and cane sugar and grape juice are the ingredients listed first. A day or so after I saw this promotional giant jar in Herald Square I had the rare opportunity to flip through the latest issue of Good Housekeeping and I saw a recipe that mixes this beverage with plan yogurt, then you freeze the yogurt with popsicle sticks and you have a tasty and healthy summer treat. I might try it in a yogurt shake. Don’t worry, I’m not going to start writing about food. You see these promotions frequently and I don’t really have a problem with them; at this point in our culture of what value can it be to bemoan commercialization? That dam broke long ago. Besides, it creates jobs. There’s a bit of surrealism—of course surrealism is intrinsic to advertising—when you see this juxtaposition, a Godzilla-sized beverage bottle. I love the way it seems to get lost in the relentless visual din of Manhattan. Who remembered the beverage the next day, or even by the time you arrived home. Did I notice something new about blueberries? No, probably not

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